Wonder Girl
How refreshing it is to see a female face on the cover of a national magazine that isn’t ‘O’ or doesn’t cater to women’s health! Superstar golfer Michelle Wie graces the cover of the October 17 issue of Fortune. And-equally refreshing-Fortune’s article on Wie is no puff piece. Reporter Katrina Booker follows Wie around her home stomping grounds of Oahu as she practices her putts, attempts to define her own unique style (read: brand) and clowns around with friends at the Punahou School where, like most of the kids there, 16 year old Wie is thinking about college (Stanford) and stressing about the SATs. Wie is the kind of player that audiences love to watch. 
She is a crowd-drawer who is disciplined (years of coaching by mom and dad who gave up their own golf game to help hers) but exciting. Wie has ‘the guts of a champion’, Booker tells us and we believe it. Her selling power is amazing, bigger than simply a sports figure, and already her new agency, William Morris, is packaging the brand of Michelle Wie. And you better believe that the big guys, like the rest of the world, are watching the amazing Wie. Wie’s coach, David Leadbetter, is helping her prepare to take the men’s golf world by storm. She isn’t easily intimidated by players like Mark Hensby who had said that she didn’t deserve to be at this summer’s John Deere Classic. Her goal isn’t to be the best female golfer; it is to be the best golfer period. Yes! Although she ended up one under par and lost her chance at the British Open, Wie watchers know that she’ll be back. The world will be waiting and watching Wie. You go Girl.