Elizabeth M. Johnson

6/22/2006

Oprah is among the ‘50 Who Matter Now’

Filed under: General — Elizabeth Johnson @ 11:20 am

According to Business 2.0, Winfrey is a huge market force. Perhaps that should be her title instead of ‘Entertainment Mogul’ as Business 2.0 designates. Oprah\'s Authentic Self pays offShe has the power to influence millions of shoppers who reply on her good judgment and high standards when looking for a wide range of products–from books to gifts to gal-on-the-go accessories, for themselves or others. Simon & Schuster knows this and the huge dividends that can be reaped by something with the ‘Oprah’ name associated with it. They have forked over the largest non-fiction book deal ever for Oprah’s fitness book written with trainer Bob Greene), somewhere in the neighborhood of 12+ million, ranking her above Bill Clinton and Allan Greenspan.

Most everything this woman touches turns to gold. Oprah is a modern day Midas with a trademark touch that sprinkles authenticity, generosity and hope wherever she goes. It’s wonderful to see a woman as such a powerhouse leader in this country, even if her business is classified as the ‘entertainment.’ What other woman is such a powerful force in this country and able to connect with the everyday Jane? Oprah lives her Authentic Self everyday by the choices that she makes and models her values, passions and talents with all of us.

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